Annual Report
Fiscal Year 2024-25
To Our Donors
The 2024-25 fiscal year carried special meaning as the 12th Man Foundation celebrated its 75th anniversary. Since 1950, donors have contributed more than $1.5 billion to Texas A&M Athletics, and remarkably, nearly 90 percent of that support has been given in the past two decades. For 75 years, through changes in university leadership, coaching staffs, conference affiliations and even global pandemics, one constant has remained: the commitment of our donors. Your partnership has ensured that Texas A&M Athletics continues to have the resources to achieve and grow in any environment.
In February 2025, we marked the completion of the Centennial Campaign with the celebration of the Graham Athletic Complex. This milestone project brings together the Coolidge Football Performance Center, the Adam C. Sinn '00 Academic & Wellness Center and renovations to the Bright-Slocum Center for Texas A&M Football. Collectively, these facilities provide student-athletes and coaches with the resources they need to thrive at a championship level.
Following Texas A&M Athletics' finalization of plans for a new Baseball Player Development Center project in February 2025, the 12th Man Foundation quickly launched a campaign with a fundraising goal of $28.3 million. The initiative was fully funded within four months as donors showed extraordinary support for this new chapter of Aggie Baseball. Led by a transformational commitment from Kim and Eric Foss, the campaign ultimately raised more than $30.8 million. This rapid success reflects the dedication of our donors, whose willingness to respond to the priorities of Texas A&M Baseball made this significant project a reality.
As detailed in the Expanded Marketing & NIL Funding Support section of this report, the 12th Man Foundation was called upon throughout the 2024-25 fiscal year to meet the evolving NIL needs of Texas A&M Athletics. Thanks to the generosity of our donors and thoughtful stewardship of donor funds, we answered that call — generating $39.1 million in NIL support ahead of the House case settlement. These efforts have been instrumental in helping Texas A&M recruit and retain elite talent while positioning our programs for sustained success in this new era of revenue sharing.
We were honored to recognize Amy '84 and Tim Leach '82 as recipients of the 2024 E. King Gill Award. Their leadership and generosity have profoundly impacted Texas A&M Athletics through support of major capital projects including the redevelopment of Kyle Field, E.B. Cushing Stadium and the R.A. 'Murray' Fasken '38 Indoor Track & Field. Beyond their influence on athletics, the Leaches' philanthropy and service have enriched the broader Texas A&M University community. Their unwavering commitment to our institution embodies the enduring spirit of the 12th Man.
In August 2024, we launched Answering the Call, the 12th Man Foundation's official podcast. Through interviews with student-athletes, coaches and staff, the podcast offers an inside look at Texas A&M Athletics and showcases how your support continues to shape generations of Aggies. I encourage you to listen on your preferred podcast platform and hear firsthand the impact of your generosity in action at Texas A&M.
Nearly two decades after its introduction, the Aggie Access Priority Point Program remains a cornerstone of the 12th Man Foundation, ensuring fairness and transparency in the allocation of donor benefits. The program reflects our enduring commitment to recognizing loyalty and philanthropy in support of Texas A&M Athletics — a principle that has guided the organization for almost 20 years.
Reflecting on the past year, every milestone and success shared in this report traces directly to your support and belief in our mission. This organization exists to represent you — our donors — as stewards of your investment in Texas A&M Athletics. Our commitment to service is measured not by meeting expectations, but by exceeding them, with every interaction reflecting the pride and excellence that define the Aggie community. Thank you for your continued trust and partnership as we work together to advance Texas A&M Athletics for years to come.
Gig 'em!
Travis Dabney '96
President & CEO
2024-25
Year in Review
Our Donors
Fund Championship Athletics
During the 2024-25 fiscal year, the 12th Man Foundation transferred
in essential funds to help operate the athletics department at a championship level.
12th Man Foundation
Revenue & Support
Pledges and Contributions
These revenue sources help fund scholarships, programs and facilities in support of championship athletics at Texas A&M.
Annual Contributions
Season Ticket Contributions and Philanthropic Gifts
Football season
ticket Contributions
77%
Philanthropic
Gifts
17%
Other Sports Season Ticket Contributions
6%
Annual contributions to the 12th Man Foundation include philanthropic gifts as well as contributions tied to season ticket purchases.
Annual contributions make it possible for
Texas A&M Athletics to support Aggie student-athletes with vital resources such as academic support, athletic training, sports medicine, mental health services, world-class facilities, elite coaches and marketing opportunities.
Expanded Marketing &
NIL Funding Support
The 2024-25 fiscal year brought rapid and significant change to college athletics, with growing needs to fund NIL initiatives that helped Texas A&M attract and retain elite talent. These developments came ahead of the landmark House v. NCAA settlement implemented on July 1, 2025.
Thanks to the incredible generosity of our donors and the thoughtful stewardship of their funds, the 12th Man Foundation had the resources to answer the call with critical assistance when it was needed most.
From July 2024 through June 2025, the 12th Man Foundation generated $39.1 million in NIL-related support, providing student-athletes with opportunities to leverage their name, image and likeness while enhancing Texas A&M's competitiveness in the new revenue-sharing era. While this benefited multiple sports, a substantial portion of these dollars directly supported Aggie Football, reflecting the program's broad impact on Texas A&M Athletics.
This included more than $11.3 million in external marketing initiatives during 2024-25, as well as $8.8 million in prepaid sponsorships for the 2025-26 fiscal year. These investments created meaningful opportunities for Aggie student-athletes across multiple sports and significantly elevated the visibility of the 12th Man Foundation's brand through venue signage, video board promotions, fan website sponsorships, commercials and podcast features as well as student-athlete appearances, autograph sessions and speaking engagements at events. By increasing the 12th Man Foundation's presence and facilitating more interaction between donors and student-athletes, these marketing arrangements deepened connections and illustrated the powerful impact of donor support.
The 12th Man Foundation also generated $1.7 million through one-time investments in Texas Aggies United by supporters to secure new prime floor seating options at Reed Arena for Aggie men's and women's basketball. In addition, the 12th Man Foundation provided fundraising support for Texas Aggies United that resulted in another $6.8 million in direct NIL investments to Texas A&M's official NIL partner prior to July 1, 2025.
Finally, the 12th Man Foundation provided $10.5 million in supplemental funding to Texas A&M University, creating additional opportunities for Aggie student-athletes while supporting the University's external marketing initiatives and advancing its mission through sponsorship and advertising.
Together, these efforts ensured that Texas A&M remains positioned to compete — and win — at the highest level, while building an even stronger foundation for the years ahead.
Annual Giving
By The Numbers
TOTAL ACTIVE 12TH MAN FOUNDATION MEMBERS
in the 2024 calendar year
Members with an Annual Philanthropic Contribution
(54% increase from 2023)
Student
members
(42% increase from 2023)
Young alumni
members
(59% increase from 2023)
Capital Gifts & Endowments
Major Gifts
Major Gifts create a legacy between donors and Texas A&M Athletics while supporting capital projects, scholarships and specific programs.
During the 2024-25 fiscal year, more than $30.8 million in commitments was funded within 4 months for a new Baseball Player Development Center project. The facility will feature hitting and pitching labs, strength and conditioning spaces, team meeting rooms, a players' lounge and expanded locker rooms — providing elite resources for the continued success of Aggie Baseball.
Additionally, Texas A&M Athletics unveiled completed renovations to the George P. Mitchell '40 Tennis Center, including a new players' lounge, updated locker rooms and resurfaced courts. Thanks to the support of generous 12th Man Foundation donors, these upgrades ensure our men's and women's tennis programs can continue competing at the highest level.
CAPITAL & PROGRAM GIFTS
Endowments
Capital Fundraising
Baseball Player Development Center
George P. Mitchell '40 Tennis Center
Official Ticket Provider
for Texas A&M Athletics
Ticket Revenue
For more than 22 years, the 12th Man Foundation has served as the official ticket provider for Texas A&M Athletics and has provided a seamless experience for all donors and a concierge-level experience for major gift donors, suite holders and premium seat holders.
Thanks to loyal Texas A&M ticket buyers, the 12th Man Foundation receipted and transferred $51.4 million in athletics event ticket revenue to Aggie Athletics.
Ticket sales through the 12th Man Foundation are a vital part of Texas A&M Athletics' budget.
Aggie season ticket holders help make it possible for Kyle Field to feature the largest and best student section in all of college athletics. The 12th Man Foundation administers the student ticket pull process on behalf of Texas A&M University, generating an additional $15.2 million in student ticket revenue for Texas A&M Athletics.
12th Man Foundation
Program Services & Operating Expenditures
Program services, fundraising and general & administrative expenses
Program Services accounts for 77% of the 12th Man Foundation's annual expenditures, which represents transfers to or on behalf of Texas A&M Athletics as well as costs associated with ticket operations and donor programs in direct support of the Foundation's mission.
Other 12th Man Foundation operating expenditures, including fundraising and general & administrative costs, accounts for 11% of the organization's annual expenditures. The remaining 12% is representative of external marketing arrangements to provide marketing opportunities for student-athletes.
Outstanding Obligations
The 12th Man Foundation has more than $509 million in outstanding commitments to Texas A&M University for facilities and ongoing program needs of the athletics department.
This includes the following obligations:
- Approximately $272 million due in undiscounted principal and interest for the historical redevelopment of Kyle Field.
- Approximately $166 million due in total annual transfer commitments as documented with Texas A&M University through its Affiliation Agreement. This total commitment is reflective of an eight-year period through 2033 and includes the known $20 million annual commitment through 2028 and an estimated 2% increase annually thereafter beginning in 2029.
- Approximately $51 million due in collections of pledge receivable balances associated with capital contributions committed towards the Centennial Campaign associated with the Bright Area Redevelopment projects.
- Approximately $16 million due in collections of pledge receivable balances associated with capital contributions committed towards the Baseball Player Development Center project.
- Approximately $5 million due in undiscounted principal and interest for the renovation of Olsen Field at Blue Bell Park.
The 12th Man Foundation is an independent, 501(c)(3) charitable organization affiliated with Texas A&M University. As a nonprofit, we remain mission-focused in our efforts to fund scholarships, programs and facilities in support of championship athletics at Texas A&M. The 12th Man Foundation also serves as the primary ticket provider for Texas A&M Athletics.
Since the organization was founded as The Aggie Club on April 2, 1950, dedicated donors have contributed more than $1.5 billion in support of Texas A&M Athletics. Through season tickets, annual donations and major gifts, our supporters have created a lasting legacy of generosity. This unwavering support has provided crucial resources and opportunities for generations of Aggie student-athletes.
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